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Niche report:
where your business sits in the market

Internal accounting tells you how much you earn. It's silent on the key context: whether you sell high or low, how big your market is, and who stands next to you. The niche report answers this with data: supply volume, prices, segments, competitors — and your point on that map.

A business always operates in a market — even if it has never measured it. Not knowing where you are is like installing a powerful water pump on a small lake: great equipment, but the water runs out in a month. First, find out the size of the lake.

Three decisions most often made blind

Prices — 'the way they've always been'The price list hasn't changed in years, out of fear: what if we're already the most expensive? The answer exists — nobody has simply computed it.
Competitors — 'by gut feeling'Two or three names from the last trade show are known. How many players there really are, which segments are crowded and which are empty — unknown.
Growth — without gauging capacityThe plan 'plus 40% revenue' looks great until it turns out it requires taking half the entire niche market.

What such a report looks like

A live example on open data — an overview of one segment of Prague real estate: 343 listings collected, de-duplicated, and tagged by price, area, and geography. We do the same with your niche.

Market Intelligence · 'Houses of 150–300 m² in Prague' — first page (real open data)
Listings in the segment
361
= 46% of the city's entire house market
Median price
23.0M
half the market is cheaper, half more expensive
Price per m², median
113k
small houses — 122k, large — 99k
Price spread
×9
one niche — a ninefold difference
Every claim is labeled: where the number comes from
MarkerExample from the report
FACT47.5% of supply is the 150–200 m² segment; the smaller the house, the pricier the meter (source and data collection date given)
CONCLUSION71% of listings are the outskirts; prestige districts give 11% of volume but cost 60% more per meter → a consequence of the facts above
HYPOTHESISAssumptions to verify are labeled separately — they aren't passed off as facts

The same discipline as in our financial reports: fact is separated from interpretation, interpretation from guesswork. You always see what a recommendation stands on.

What's inside the niche report

Volume and coveragehow many listings/players in the niche, what share of the data we managed to collect — an honest funnel
Prices and distributionmedians, spread, price zones: where it's 'expensive', where 'cheap', and where you are
Segmentsthe niche from inside: which sub-segments are bigger, where the margin is, where it's crowded
Competitorswho's next to you, what they win with, what their price lists and positioning look like
Your pointyour prices and volumes from the books — against the market median: higher/lower and why that's OK or not
Methodologysources, collection date, caveats, and limitations — the report can be re-checked

The questions you'll get answered

'Are we expensive or cheap?' — your price against the market distribution, by segment, not 'the average across the board'.
'How big is the lake?' — the niche capacity against your growth plan: is there enough water for your pump.
'Where is it open?' — segments with low supply and high prices: candidates for entry or a price increase.
'What do we argue with?' — market numbers for talks with a bank, an investor, a partner — instead of 'we feel like'.

How it's made

1
We collect the marketOpen sources: portals, registers, price lists, competitor catalogs. We clean the data of duplicates and noise — as in the example: 343 of 361, and we say where the remaining 5% went.
2
We overlay youYour prices, volumes, and margin from the books land on the market map. Here you see the main answer: where your point is and where it should move.
3
We formulate decisionsThe report ends not with a table but with a list: what this means for prices, segments, and the plan — and what to verify next.
Honestly: the limits of such a report.
  • Open data shows supply; demand is visible indirectly — through dynamics, time on market, and your own sales.
  • It's a snapshot on a date: the market lives, and in six months to a year the snapshot is worth repeating (a repeat is cheaper — the methodology is already built).
  • The report won't make the decision for you — it removes 'we feel like' from the conversation about prices and growth. The decision stays yours, but now with a map in hand.

An example of a real report

The same overview from the examples above — in full: a live interactive report on real open data, with charts, tables, and FACT / CONCLUSION / HYPOTHESIS markup.

Market Intelligence · v1.0
Houses of 150–300 m² for sale in Prague

361 market listings, 343 collected and cleaned (95%): prices and distribution, segments by area, types, price zones, top districts — and the methodology with its caveats.

8 sections · interactive charts · sreality.cz data, snapshot 23.06.2026

Start with the question that burns

'Should we raise prices', 'should we enter the segment', 'is the growth plan realistic' — name the question, and we'll tell you what data exists in your niche and what can be extracted from it.

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