BAS Digital service · Market Intelligence

Niche report: where your business stands in the market

Internal accounting tells you how much you earn. It’s silent on the key context: whether you sell dear or cheap, how big your market is and who’s next to you. A niche report answers this with data: supply volume, prices, segments, competitors — and your point on that map.

Discuss a niche report

Three decisions most often made blind

Prices — “the way they’ve always been”The price list hasn’t changed in years because it’s scary: what if we’re already the most expensive? The answer exists — nobody has just worked it out.

Competitors — “by gut feeling”Two or three names from the last trade show are known. How many players there really are, which segments are crowded and which are empty — unknown.

Growth — without sizing the marketThe “plus 40% revenue” plan looks great until it turns out it requires taking half the entire niche market.

What such a report looks like

A live example on open data — an overview of one segment of Prague real estate: 343 listings collected and de-duplicated, tagged by price, area and geography. We do the same with your niche. “Houses 150–300 m² in Prague” — page one.

361listings in the segment46% of the city’s entire house market

23.0Mmedian priceHalf the market is cheaper, half dearer

113Kprice per m², medianSmall houses 122K, large 99K

×9price spreadOne niche — a ninefold difference

Every statement is labelled: where the figure comes from

The same discipline as in our financial reports: fact is separated from interpretation, interpretation from guesswork. You always see what a recommendation rests on.

Three markers on every page of the report

FactsData · source and date stated

47.5% of supply is the 150–200 m² segment; the smaller the house, the pricier the metre.

Source: public listings, captured 12 May 2026

ConclusionFollows from the facts above

71% of listings are on the outskirts; prestige districts give 11% of volume but are 60% pricier per metre.

Based on facts 2 and 5

HypothesisAn assumption to be tested

Demand for 150–200 m² houses in the suburbs will grow as mortgage rates rise — verify against a quarter’s transactions.

Not presented as fact

What’s inside a niche report

Volume and coverageHow many listings and players are in the niche, what share of data was collected — an honest funnel

Prices and distributionMedians, spread, price zones: where it’s “expensive”, where “cheap” and where you are

SegmentsThe niche from inside: which sub-segments are bigger, where the margin is, where it’s crowded

CompetitorsWho’s nearby, how they win, what their price lists and positioning look like

Your pointYour prices and volumes from the accounts against the market median: dearer or cheaper, and why that’s OK or not

MethodologySources, capture date, caveats and limitations — the report can be re-checked

Questions you’ll get answered

“Are we expensive or cheap?”Your price against the market distribution — by segment, not “on average across the board”

“How big is the lake?”Niche capacity against your growth plan: is there enough water for your pump

“Where is there room?”Segments with little supply and high prices — candidates for entry or a price increase

“How do we make the case?”Market figures for talks with a bank, investor or partner — instead of “we think”

How it’s done

1We collect the marketOpen sources: portals, registers, price lists, competitors’ catalogues. We clean the data of duplicates and junk — as in the example: 343 of 361, and we say where the other 5% went.

2We overlay youYour prices, volumes and margin from the accounts are laid over the market map. This is where the main answer shows: where your point is and where it should move.

3We formulate decisionsThe report ends not with a table but with a list: what it means for prices, segments and the plan — and what to check next.

Honestly: what it does not do

—Open data shows supply; demand is seen indirectly — through dynamics, time on market and your own sales.

—It’s a snapshot as of a date: the market moves, and in six months to a year it’s worth repeating — a repeat is cheaper, the method is already built.

—The report won’t decide for you — it removes “we think” from the conversation about prices and growth. The decision remains yours, but now with a map in hand.

Start with the question that burns

“Should we raise prices”, “should we enter the segment”, “is the growth plan realistic” — name the question and we’ll tell you what data exists in your niche and what can be extracted from it.

Discuss a niche report

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